To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player.
This helps build trust and reputation.
Benefits of Attending Industry Conferences
As discussed above becoming a thought leader is helpful in building your brand. One way to do this is to attend industry conferences. There are several benefits of doing this:
- Continued learning keeps you on top of your game.
- Networking with industry professionals keeps you in the know.
- Engaging with prospective clients attending can grow your business.
These are just a few of the benefits of attending industry conferences to grow your thought leadership.
Now let’s look at some examples.
SAS participants in various Industry conferences, such as these mentioned on their site:
FIGURE 1 SAS INDUSTRY CONFERENCES
InformationBuilders.com provides a convenient list of industry conferences.
FIGURE 2 INFORMATION BUILDERS EVENTS PAGE
Alteryx promotes industry conferences and events by showcasing them on the main home page.
FIGURE 3 ALTERYX CONFERENCES
What conferences occur in your industry? Do you speak at these conferences? Are you promoting these conferences on your website? How are you making your target audience aware of these valuable conferences?
Need help sharing conferences on your website? Contact me to see how I can help you communicate to your target audience.
For another way to build thought leadership check out case studies.