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9 Content Types You Can Create for Social Media Posts

Based on Nathan Frazer’s training within Ray Edwards’ TCA Coaching Program, here are nine ideas for content you can share on social media.

  1. Flag Planting – Create a post that talks about where you stand on a controversial subject. It’s good call out what you stand for, even if some people get mad about it. Be you.
  2. Gratitude Posts – Who has helped you on your journey? Consider a post to highlight your gratitude for the difference they made in your life.
  3. Feedback Needed – Audiences love to share their opinions, so ask them. Create a simple multiple-choice question to get feedback on something.
  4. Humble Brags – Share stories of your clients, the problem they had, and how you helped them. It’s not about you, it’s about the success your client had when the problem was solved. At the same time it demonstrates your expertise without doing the “look at me” thing.
  5. Shout Out – This is similar to the gratitude post, but it can be for anything. Say you took a course that really helped you, tell people why it helped. Maybe you read a good book, share it with others. Or say you’re using a specific tool and want everyone to know about it because it saves you so much time.
  6. Quick Tips –This is one of my favorites, being a teacher. I love sharing helpful tips with others. Do you know something that would help someone? Share it. Just keep it simple. One tip per post. Make it something the reader can implement right away and gain value from.
  7. Us versus Them – This is similar to the flag planting, only it’s more of a rally cry to gather those who think like you do and union against a common enemy.
  8. Background Stories – People love stories. Tell people why you got into the business your in. Tell people stories of struggle and how people overcame it. Be inspirational, encouraging, and incite courage in others.
  9. Next Step – This is the time to tell people how they can work more closely with you. Tell them exactly how they can go deeper with you. Yes, this is where you offer specific call-to-actions.

How to Stay Visible to Your Audience While Social Distancing

Online marketing is the BEST way to stay visible to your potential customers right now.  But if you don’t have a strategy and you’re just flinging social posts out once in a while, chances are you won’t attract who is right for your business.

Or worse you’ll just be ignored.

That’s where strategy comes into play.

If you haven’t taken the time to build out your marketing strategy, now is a great time to do that. Define who you are, who you serve, how you help those you serve, and what impact you want to make with your business. Describe the logical metrics of this plan as well.

“You can’t manage what you can’t measure” says Peter Drucker.

You’ll want to consider overall marketing strategy and then individually your content marketing strategy, social medial strategy, email marketing strategy, and your website’s strategy.  

Remember, your strategy is your like your guiding principles. With this in place first, every tactic you choose to use will help you reach your desired results because you have defined it!

If you need help with your strategies, let’s talk. I’d be glad to assist you in the strategic planning process.

Now, if you have these strategies well defined already – great, you’ll be ready to reach out to your potential customers.

Tactics come next

There many ways to stay top of mind with your customers and potential customers during this crazy covid-19 time.

  • Reach out to people (call, email, text, mail, social media, direct messages, etc.)
  • Use video – people connect with people, even through video!
  • Serve – what can I do for you right now? (no selling, just be helpful)
  • Educate – offer valuable content that helps your audience solve problems

Use Social Media to stay in touch. There are few things to consider.

  1. Due to the algorithms of each social media platform, you can’t just post the same thing on every platform. They each have their own guidelines. Image size requirements and specific things they don’t want to see, like links to take people off their platforms.
  • If you use video, for example, both Facebook and LinkedIn recommend you post natively in their platform. That means, you use their in-app video option for creating the video. Why? Because they want people to stay in their app. If you post a YouTube video for example, they are less likely to want to show that video to more people because it points people away from their platform to YouTube to watch it.
  • LinkedIn is similar to how Facebook was 5 years ago. They are still learning and growing. That means an opportunity for you. When they finally release Live video, you’ll have the opportunity gain new territory being among the first users of Live on the LinkedIn platform. You must apply to gain access, as it’s still in beta.  
  • Using popular hashtags in your posts can help extend your reach. You should search for trending hashtags and use any that are relevant to your industry or topic so you can extend your audience to those who follow that hashtag.
  • Realize one post a day will probably not be seen by that many people. Increase your chances of being seen by repurposing your posts and publishing many more times a day. Exactly how many I can’t tell you, but if you increased from 1 to 5, you might see an uptick in viewers. If you increased from 5 to 10 posts you should definitely see an increase.
  • Another way to increase visibility to your posts, is to get people to like, comment, and share within the first hour your post is published.  How do you do that? Ask your network to help you out. Tell them you’re testing something and would greatly appreciate their help. Let them know you’ll share the findings of your test results. 

To gain more visibility you must have the basic foundation in place.

A website, lots of content to share, an email list, and an offer. But just having those things won’t make you a success.

You must do something with them!

  • Is your website speaking to your audience? Consider a content assessment to see what can be improved to strengthen your message right now.
  • Have an email marketing tool + a lot of content? Use email marketing to connect with your audience and lead them to your content.
  • Don’t have a lot a content? Start creating blog posts that offer value to your audience.
  • Don’t have an email list?  Build one using a freebie offer and landing page.
  • Want to create another source of income?  Consider creating courses to sell your knowledge to those you want to learn from you.

If you need help with any of these, let’s talk. I can certainly help you.

5 Things Business Owners Should Be Doing During the Coronavirus Shutdown

Strategic Activities Rule!

While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking.  If your business has slowed down, it’s a good to invest the time back into your own business.  Here’s a few activities worth mentioning that can help put your business on track to not just survive, but thrive through all this!

ONE | Now is the perfect time for a strategic marketing review

  • Reassess your marketing messages. Use the extra time to analyze your message in light of the current situation. The last thing you want to do, is continue your same marketing message and sound “tone deaf” to your audience.
  • Review your social media content. Is there anything mentioned that might sound out of place right now? If so, fix it before its published.
  • Review your website content. Is your main message still appropriate right now? How might you update it to better catch the attention of your audience? How might your call to actions be improved? What advice can you offer to help your customers right now?
  • Review your content strategy.Assess your buyer’s journey. Reassess their emotional state. Are there any content pieces that need to be updated? Are there any new content ideas you need to add in light of the current situation?
  • Review your email strategy. Review your autoresponder email sequences and update as appropriate for today’s environment. This is critical if you have autoresponders that you haven’t reviewed in several months.
Stay Connected

TWO | Reach out to your past and current customers.

This is not a time to shrink back, isolate, or stop any business development efforts. Quite the contrary, you should be focus on reaching out even more!  There are several ways to do this.  Keep in mind you’re not in selling mode. You don’t want to sell anything. Take this time to reach out, make a connection, and see how you can help.

  • By phone. People who are not used to working from home or have been laid off recently, will appreciate a friend call.
  • By email. Write a friendly email letting your past and current customers know you’re thinking of them. Ask if there’s anything you can do to help them.
  • By direct mail. Plan a direct mail package. Write a letter, include a helpful promotional or branded item, such as an eye glass clothe, computer screen cleaning clothe, letter opener or a
Check In

THREE | Reach out to your referral partners.

Before you reach out, do a little planning. List out all your products and services and identify which one would best serve your referral partner or their audience. Then when you speak to them you can mention you are offering a finder’s fee for any referrals needing your XYZ service.  This is a great way to stay in touch and plant seeds for the future business. You never know who your referral partners might know that need your product/service.

Brainstorm with others

FOUR | Review your product offerings.

Now is a good time to look at your products and services.  Are there any other products you could create that would help address the new problems people are facing right now?  Are there any skills or knowledge you have that could be turned into an instructional product you could offer at as a low-ticket item? Are there people wanting to learn something from you that would benefit from a group coaching or mastermind program?

Reallocate

FIVE | Reallocate your budget.

Look at your budget. Perhaps there are things you are no longer spending money on, such as live events, specific advertising at live events, travel, hotel, car rental, etc. How might you reallocate those dollars to make better use of them right now? Could you shift your travel budget into digital marketing, online ads, and content creation efforts? How might that grow your business while you’re stuck at home?

Elizabeth Marks

You’ve just discovered five strategic activities you could be working on to strengthen your business during a difficult period. Which one will you work on first?

Call or email me when you want help with any of these activities.

Launch Your Business Now and Say Bye-Bye to Low Income!

If you’re a woman who worked in Corporate America for years and found yourself laid off…

If you’ve started a business but suffer from low income…

If you’re frustrated with not having money left over at the end of the month…

Then this message is just for you. Here’s why…

I’ve been where you are now. I know what it feels like to launch out on your own…working your fanny off to bring about your dream, only to struggle with low to no sales or low pay for the projects you do take on. But have no fear, I have a solution.

If you’re planning to launch a business, or you have a business but need a boost, this is for you. Don’t miss the 5 Keys to Create the Wealth You Want in Your Business Webinar replay.

If You Ignore Your Low-Income Problem, It Just Gets Worse and Your Business Your Suffer!

I know because it did for me. When I wasn’t making what I needed, I tried everything. I got desperate and starting applying for jobs knowing full-well no one would call me back! (Hint: taking a step backward, doesn’t move you forward.)

Panic set in and I started searching for items in my house I could sell just to get by. Fear was ruling me. Decisions became harder as I was paralyzed by fear of making the wrong choice.

What most people do when facing a lack of income is search for quick solutions. But for most people, none of those things work.

  • They search for another J-O-B because it’s what most people think is the only way to make money.
  • They realize get rich schemes don’t work but they try them anyway, wasting time and money, getting nowhere fast!
  • They give up because it’s easier to be lazy.

And what happens if you just keep doing what you’ve been doing?  

  • Your business will be crippled by lack of cashflow, causing it to fail, striping you of your confidence and leaving you feeling like a failure.

How I Tripled My Income in Three Easy Steps

I have an answer that works. Here’s the story:  

I was just like you. After 20 years in Corporate America, I was laid off. I applied for other positions and quickly found out I was “over-qualified.” 

I began to imagine how I might run my own marketing business using my “over-qualification” to my advantage. I liked the idea of setting my own schedule, working when I want to work, and taking as long of a vacation as I wanted with no one telling me what I can and can’t do.  

I was ambitious, determined, and ready to try it. I jumped in with both feet. I learned it was harder than I thought it would be. Things didn’t happen as fast as I’d hoped. And that caused some problems in my marriage. 

I discovered three things that changed the trajectory of my business. One, I discovered I wasn’t serving my ideal audience, which made everything more work than it needed to be. Two, the internal dialog with myself wasn’t helping me move forward either. Three, I wasn’t leveraging the systems and processes to my advantage. 

That’s when my income started to soar.  

And it’s not just me.  

It Worked for These People, And It Will Work for You

Kimberly Anderson

Kimberly, a consignment store owner, was struggling with low margins in her business due to the overhead. She wanted more income. But no matter how many hours she put in at the store, she didn’t see any revenue boosts. 

After working with me, we identified a strategy to create another source of income by leveraging her skills as a personal stylist. She became excited about the possibility of helping women on a deeper level than just selling clothes. Now, we’re working on a product launch for her new personal style coaching program. And she couldn’t be happier!  

Karen Nelson

Karen, serial entrepreneur, held a false belief that she needed multiple businesses to support her lifestyle. In reality, managing multiple businesses was draining and she wasn’t able to give enough attention to any one of the businesses to really make the impact she wanted to. 

After we talked a few times, she identified the business that she was most passionate about and got to work crafting the offer, sales funnel, and email sequences to draw her ideal customers to her automatically. Now, she’s pumped to be focusing on the one business that means the most to her.

Vanessa Frost

Vanessa has a passion for health and wanted to grow her audience through educational materials. She’s seen first-hand the devastation that cancer and health issues can leave behind. She wants to tell the world how small changes in your nutrition can improve your health and protect against health issues. 

After few coaching sessions, she was able to get her first sales funnel setup and begin her monthly newsletter sharing health tips to grow her audience.

And I can help you too.

Finally, It’s Your Turn  

Want to learn how to avoid the mistakes of first-time startups? Want to learn how to zero in on your perfect audience who’s eager to work with you? Looking to grow your revenue to new levels? When you join me on this teleseminar, you’ll learn about my Five-Keys to Creating the Wealth You Want Program.  

It’s Go Time!

Here’s what you and I both know. One year from today you will surely arrive. The question is where? That’s your decision to make right now. You get to decide whether you’re going to produce the same results you did in the past or better results this time. You get to choose where you arrive.

And you won’t be alone. I’m going to hold your hand and walk you through the process. In the webinar, I will share tried and true principles for success. You’ll discover the key to move you in the right direction.

Take a new action and get a new result. And finally create all the wealth you want in your business.

Here’s what to do now…Click here to register for the webinar.

So…Are You In?