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5 Things Business Owners Should Be Doing During the Coronavirus Shutdown

Strategic Activities Rule!

While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking.  If your business has slowed down, it’s a good to invest the time back into your own business.  Here’s a few activities worth mentioning that can help put your business on track to not just survive, but thrive through all this!

ONE | Now is the perfect time for a strategic marketing review

  • Reassess your marketing messages. Use the extra time to analyze your message in light of the current situation. The last thing you want to do, is continue your same marketing message and sound “tone deaf” to your audience.
  • Review your social media content. Is there anything mentioned that might sound out of place right now? If so, fix it before its published.
  • Review your website content. Is your main message still appropriate right now? How might you update it to better catch the attention of your audience? How might your call to actions be improved? What advice can you offer to help your customers right now?
  • Review your content strategy.Assess your buyer’s journey. Reassess their emotional state. Are there any content pieces that need to be updated? Are there any new content ideas you need to add in light of the current situation?
  • Review your email strategy. Review your autoresponder email sequences and update as appropriate for today’s environment. This is critical if you have autoresponders that you haven’t reviewed in several months.
Stay Connected

TWO | Reach out to your past and current customers.

This is not a time to shrink back, isolate, or stop any business development efforts. Quite the contrary, you should be focus on reaching out even more!  There are several ways to do this.  Keep in mind you’re not in selling mode. You don’t want to sell anything. Take this time to reach out, make a connection, and see how you can help.

  • By phone. People who are not used to working from home or have been laid off recently, will appreciate a friend call.
  • By email. Write a friendly email letting your past and current customers know you’re thinking of them. Ask if there’s anything you can do to help them.
  • By direct mail. Plan a direct mail package. Write a letter, include a helpful promotional or branded item, such as an eye glass clothe, computer screen cleaning clothe, letter opener or a
Check In

THREE | Reach out to your referral partners.

Before you reach out, do a little planning. List out all your products and services and identify which one would best serve your referral partner or their audience. Then when you speak to them you can mention you are offering a finder’s fee for any referrals needing your XYZ service.  This is a great way to stay in touch and plant seeds for the future business. You never know who your referral partners might know that need your product/service.

Brainstorm with others

FOUR | Review your product offerings.

Now is a good time to look at your products and services.  Are there any other products you could create that would help address the new problems people are facing right now?  Are there any skills or knowledge you have that could be turned into an instructional product you could offer at as a low-ticket item? Are there people wanting to learn something from you that would benefit from a group coaching or mastermind program?

Reallocate

FIVE | Reallocate your budget.

Look at your budget. Perhaps there are things you are no longer spending money on, such as live events, specific advertising at live events, travel, hotel, car rental, etc. How might you reallocate those dollars to make better use of them right now? Could you shift your travel budget into digital marketing, online ads, and content creation efforts? How might that grow your business while you’re stuck at home?

Elizabeth Marks

You’ve just discovered five strategic activities you could be working on to strengthen your business during a difficult period. Which one will you work on first?

Call or email me when you want help with any of these activities.

How to Get More Referrals

Karim Wahba

Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals.  Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals

By a show of hands, Karim asked, how many of us business owners are in sales? We all raised our hands. That’s right every business owner is also a salesperson. We may not want to call ourselves that, but we are.

And how do you get business today? What’s working for you?

  • Events
  • Word of mouth
  • LinkedIn
  • Networking

What activities have you tried that you didn’t like? Cold calling and knocking on doors. Exactly, no one likes to do these activities.

At this point, the audience was ready to hear something that actually worked. Karim did not disappoint.

1. Every business owner needs a CRM. It may not have to be a fancy one. Even something as simple as an Excel spreadsheet with name, phone number, and last date contacted would be better than nothing.

2. Send a physical item of value once a month. Things like a tax tip sheet or an educational piece on how to protect yourself from identification theft work well.  Karim usually mails these tips out the second week of the month because most people get a lot of bills the first week of the month.

3. Email something of value two weeks after the physical mailing. Use the same principle here and share something helpful.

4. Call your contacts at least once a quarter. The purpose of the call is NOT to sell anything. Just use it to touch base with your contact. Ask about how they are doing? How is life? The goal is to reconnect.

5. Send a personal note. Karim uses personal notes in two ways. Anytime he receives a referral from one of his contacts, he will send a handwritten thank you note to them. This is a physical note, so remember that’s sent via regular post office mail. The second way he uses personal notes is to send a special birthday greeting one week before the actual birthday date.  Then he follows up with a phone call on the birth date.

6. Personalize Your Social Media. Karim suggested sharing personal stuff on your social media channels because people connect with people. The more real you are, the higher chance people will want to connect with you. Always posting about your work is boring. So post a few personal topics or photos to show your human side. Of course, you should share work-related stuff. In this case, Karim shares a video on a market update the 1st week of the month. On the 3rd week of the month, he shares a random video that might be offering a tip. Lastly, Karim suggested you tag your friends or colleagues when you post a video.

7. Schedule a “Pop by” twice a year. Karim likes to do this on Mother’s Day and Thanksgiving. Each time he gives a small gift. For example, for Mother’s Day, he buys a $5 gift, to deliver to all the mothers on his contact list. For Thanksgiving, he has a baker friend who creates delicious desserts, so he delivers a yummy treat just before the holiday. This helps his contacts think about him when they are dining together with their families over the holidays.

8. Lastly, host a Client Appreciation Event. The purpose of the event is to say “Thank You” to current and past clients, have fun and help clients meet a lot of new people.  Karim’s last event was at a bowling alley at The District. His clients and their families all attended and got to know each other. They all had a blast.

Remember, the key to getting referrals is in the follow-up.  So you just read about 8 ways to creatively follow up with your contacts. So which are you going to implement in your business?

If you’d like to join us for the next informative speaker, we meet every Tuesday morning at IHOP 18542 MacArthur Blvd in Irvine, California 92618 from 8:15 am to 9:33 am.

Please check out our Facebook Page to see who’s scheduled next.

If you need help coming up with follow up ideas for your business, contact me. I’d be happy to brainstorm with you.