What’s the best way for potential clients to want your product or service?
One way is to offer a test-drive. Think about it. When you’re looking for a new car. You don’t just drop by a dealership and buy a car. No, you take your time, looking at the various cars and options available. You narrow down your search to find models you really like. Then you go for a test-drive to see how the car feels.
Well, it’s the same thing for your business. Regardless of what you sell, your customers might want a free trial of the product or service.
Who Uses Free Trials?
In fact, all the major players in the Business Intelligence industry use free trials. On many websites, a Free Trial offer can be seen just about on every web page, whether it makes sense there or not. Free trials are all over the place.
Where to Offer a Free Trial
Now, I’m not convinced the first thing a potential client should see is the free trial. To me, I would need to know more about whether the company understands the problem I’m trying to solve and see if they had something that could overcome my problem. But maybe that’s just me.
In any case, it’s obviously good to have a free trial, because a potential customer will want to try it before they buy.
So let’s look at one company who promote Free Trail on their websites.
DataWatch.com uses Free Trial in multiple places within the same web page. The first Free Trial appears in the header section of their site.
FIGURE 1 DATAWATCH FREE TRIAL
They offer another Free Trial is just above the footer section too.
FIGURE 2 DATAWATCH FREE TRIAL OFFER AGAIN
Finally, there is one more call to action in just above the footer section.
FIGURE 3 DATAWATCH FREE TRIAL OFFER AGAIN
Does your product offer a free trial? Can your customers try your solution before they buy?
Consider using a free trial in multiple places on your website.
If you need help determining a good place to put a free trial or want help creating the copy for an email series after the Free Trial, contact me to start today.
Read about how to warm up your leads with Newsletters.