Newsletters are a simple way to provide useful, helpful information to prospective clients. It’s a non-threatening way for someone to get to know you and your business.
Typically, email newsletters contain multiple elements. First, there may be an educational article. There might be a quote from an industry expert. Maybe a section for quick How-To tips. Also, include might be an offer but not always.
Newsletters provide multiple benefits to companies who employ them.
- Saves Your Money
The first obvious benefit is to grow your in-house list of potential customers. Most companies offer a sign up for a free newsletter to help grow their own prospect/customer list. The more names on your email list, the more eyeballs you can market to. And it’s FREE for the business to collect. There’s not having to buy a list from an industry directory.
I’m sure you’ve heard the saying “the money’s in the list.” Well, it’s true.
As you build your email list, you cultivate a relationship with these targeted prospects. Over time, you might find these prospects turn into paying customers when the time is right.
- Warm Leads Instead of Cold Ones
A newsletter is the best way to help your target prospect get to know, like, and trust you.
Included in your newsletter are helpful articles about solving problems, how to tips to improve performance, or personal stories of why you’re in business, or case studies on how you help other customers.
All these updates will build your reputation and help your target audience feel more connected to you. This means these prospects warm up to you over time. When they have a need, they will know you can help them with that need because of all the great content you’ve already shared with them.
- Improve Your Reputation and Demonstrate Credibility
A newsletter is non-threatening to the audience, as long as you share useful, helpful, value-packed content on a regular basis. Over time, the audience begins to trust you.
Therefore, providing a steady stream of helpful content will boost your creditability and build trust with your potential clients.
There are several places to promote your newsletter sign up. For example, in the footer section of Gooddata.com, you’ll notice “Get our newsletter.” This opt-in form asks for just an email address which is a very good example of the minimum barrier to overcome.
From the customer’s perspective, they need only provide an email to get regular content that may help educate, inform them regarding GoodData’s services.
FIGURE 1 GOODDATA FOOTER NEWSLETTER OPT IN
Sign up boxes can be anyway on your website. Sometimes they appear on the right-hand side of regular content. Other times it is a pop up that displays only after someone reads an article on the website.
However, you decide to implement, the point is to do it.
Do you have a Newsletter Sign Up offer on your website? If not, what are you waiting for?
Don’t miss the opportunity to be known by your target audience and grow your business at the same time!
If you need ideas for your newsletter or want help with the content, contact me to get started today.
Read about other opt-in ideas for growing your list of emails.