Do you struggle with wanting to do things “right”?
Or do you need to have everything “perfect” before you take action?
If you do, you’re not alone!
I want to let you in on a little secret…shh, don’t tell anyone…ready?
There is no right or perfect way to do marketing.
Did you hear that?
You don’t have to do everything perfectly for your marketing to work. In fact, imperfect marketing is better than no marketing at all.
I’m going to say that again…
Imperfect marketing is better than no marketing at all.
Isn’t that a relief?
Well, ok, sure you could be a jerk about marketing by spamming and that would be wrong.
But you’d never do that.
With good intentions, you can’t go wrong.
If you know your product/service can actually help your customers, you’re already serving them.
And serving is better than selling, any day!
Look at this way, if your product/service could solve a major problem for your customers and you didn’t market it, you would actually be doing your customers a disservice.
Imagine the pain and suffering your customers are dealing with all because they haven’t found your solution yet.
You have the power to solve their problem.
All you have to do is market your business online, so your ideal customers can find you.
Where do you start?
That depends on what’s easier for you.
Are you a thinker, who likes to write things down? Blogging might be a good place to start.
Do words flow easily from your mouth? Perhaps hosting a podcast would be great for you.
Are you animated when you share a story to your friend? If so, all you need to do is tell stories about how you help people with your busines in a video.
Pick one method and get going. Your audience is waiting.
Just in case you need another nudge.
Take me for example.
I’m a thinker and a writer. Words flow better on paper than they do coming from my mouth. Words on a page was where I felt most comfortable. Besides, I was deathly afraid of getting in front of a camera!
One time, my church asked me to share a testimony on video. Oh, we tried to shoot it. But I was too nervous, uncomfortable, and camera shy! It came out terribly and they didn’t use it after all.
Fast forward to 2020.
Video is really picking up in the marketing realm. Everyone seems to watch videos. And one day, it hits me. My friend, Carol, is always so supportive whenever I share anything with her. She’s friendly and smiles, nodded, and really pays attention when I speak with her.
What if I pretended I was talking to Carol, when I shoot a video talking about my business?
That’s what I did!
What a difference it made. I was no longer nervous or uncomfortable because I told myself I was just talking to Carol.
Starting in January 2020, before covid-19 turned our world upside down, I made a daily video to practice using my voice.
If you’ve followed my videos for any length of time, you’d know I do them imperfectly all the time.
Know what I found? It was a whole lot easier than writing out a blog post! And people seemed like it.
Because it encourages them. Seeing what I do (and how imperfectly I do it) gives them the mental “OK” to get started with their marketing too.
It attracts people to me I wouldn’t normally come in contact with. That’s a great thing!
It also allows people to get to know me, the real me, not some made up stuffy or formal brand persona.
You want that too. You don’t want your followers feeling like you’re beyond reach in your ivory tower, sitting at your throne.
Be real, who would connect with that anyway?
What’s holding you back from putting yourself and your business out there online?
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