Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/
Benefits of a Blog
Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search engines because of the constant stream of new content published to your blog.
Your target audience has access to useful and helpful content. When the time comes to make a purchase your potential clients will think of all the useful content you’ve provided in the past.
Blogs have another purpose too. By studying the comments made on your blog, you can reap valuable insight as to what your clients are thinking, what bothers them, what they are really looking for, etc. You might say a blog is a built-in marketing focus group at your disposable.
Example of a Good Blog
Qlik.com blog provides a pleasing appeal with three column format, showing off the latest content and offering other helpful resources on the right. As an added bonus, they even tell the reader how long it will take to read the post.
That’s great news for those who like to skim through content or don’t have much time to read long-winded posts. In addition to the time it takes to read the blog post, they make the content easily shareable. The key is sharing useful information in your blog. This is to your advantage as well. If readers like your content they will want to share it, so make it easy for them to do just that!
FIGURE 9 QLIK’S BLOG
Do you have a blog setup but don’t know what to share on your blog?
Contact me today to get moving in the right direction.
Looking for other ways to connect with your audience? Check out how to Social Media to engage with them.