7 Ways to Measure the Return on Marketing Investment

You’ve heard the term ROI – Return on Investment.  Naturally, the term ROMI would mean Return on Marketing Investment. Dr. Deming said, "If you can’t measure something, you don’t know what you’re doing." Therefore, if you not measuring ROMI, you don't know what you're missing. Failing to measure something means you could be losing money. If you are measuring something, but ...
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Six Sigma in Copywriting?

Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable results Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable resultsUtilizing the Six Sigma DMAIC methodology for problem solving and continuous ...
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