The 3 Most Important Things I’ve Learned About Writing E-Mail Marketing Copy By Robert W. Bly

             In this column, I want to share with you the three most important things I’ve learned about writing winning e-mail marketing campaigns. 1. Reference Current Events The first is: when your e-mail copy makes reference to what’s going on in the news the same week – or even better, the same day – you distribute it, your response rates ...
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How Content Curation Helps Your Brand 

There is no doubt that getting in front of your prospective clients with good content is key.  But who has the time to research, write, edit and publish all that good content?  That's where content curation can help. I want to share a well-kept secret with you. Why Content Curation Helps Your Brand There are several ways content curation strengthens ...
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5 Ways to Turn Research into Marketing Gold

Research is critical to successfully implementing any of these tactics mentioned below. Without research, you'd be grasping at straws. Research provides solid facts that put meat into your marketing tactics. I recently told you how I performed research on 50 potential clients using the internet in How To Do New Client Research article. Armed with the results of that research, ...
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How To Do New Client Research Analysis 

Doesn't New Client Research Analysis sound complicated? What exactly is it? It's a fancy way of saying finding new clients. So how does one go about doing new client research? Using the internet you can do all kinds of research. You can find just about anything on the internet. So why not use that to our advantage to move our business ...
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Emails Not Getting Through? Try Four Techniques to Increase Your Email Open Rates Now.

An Article on Email Marketing Issues to Avoid in Marketing. Email marketing issues happen all the time. The purpose of this article to help you avoid some of them. The average number of business email sent/received in a day is 122 in 2015 and growing says Radicati.com. That’s a lot of emails to go through. It’s no wonder it takes ...
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Email Marketing Digital Marketing

An Article on Email Marketing Digital Marketing. Email marketing digital marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business ...
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7 Ways to Measure the Return on Marketing Investment

You’ve heard the term ROI – Return on Investment.  Naturally, the term ROMI would mean Return on Marketing Investment. Dr. Deming said, "If you can’t measure something, you don’t know what you’re doing." Therefore, if you not measuring ROMI, you don't know what you're missing. Failing to measure something means you could be losing money. If you are measuring something, but ...
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Six Sigma in Copywriting?

Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable results Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable resultsUtilizing the Six Sigma DMAIC methodology for problem solving and continuous ...
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