Which is Better? Warm or Cold Leads? Find Out How to Always Have Warm Leads Today

Newsletters are a simple way to provide useful, helpful information to prospective clients.  It’s a non-threatening way for someone to get to know you and your business. Typically, email newsletters contain multiple elements. First, there may be an educational article. There might be a quote from an industry expert. Maybe a section for quick How-To tips.  Also, include might be ...
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How to Write a More Effective Technical Product Brochure by Robert W. Bly

When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as a liaison between the advertising agency we hired to write our ads and product brochures and our staff engineers. The engineers, because of their technical expertise in the subject matter, were responsible for reviewing the agency’s work. As is often the case ...
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Does Your Website Copy Resonate with Your Audience?

81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics). That means, website copy matters! What your website copy says will either draw those customers in or turn them away. When I did some research on the leading business intelligence companies according to Gartner Group’s Magic Quadrant, one thing stood out. THE COPY.  The actual words ...
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Content Marketing Works Infographic

How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit.  100% of your marketing efforts rely on content as the chief method of conveying your message. Some interesting statistics on content marketing include: 47% of buyers viewed 3-5 pieces of content before engaging with a sale rep. (Demand Gen Report, 2016) ...
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Ideas for Using Email Opt-In Forms to Grow Your Own List Now

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In Used for? Using an email ...
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Why Video Makes Sense for Your Website Today

There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50% watch business-related videos on YouTube ...
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Catch Customer’s Attention By Solving Their Problem Now

There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White Papers have a ...
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Customer-Driven Marketing

In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, dollars are tight.  When we launch an expensive marketing program we need to know it will address the customers’ real needs.  Because if the programs don’t address the real needs, we won’t achieve the kind of return on investment we’re hoping for.   Spending that kind of money without some kind ...
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What Web Metrics Should You Measure? By Robert W. Bly

             I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don’t worry about. 3 Web Metrics to Forget About 1. The first is open rates. Since both my e-zine and e-mail marketing messages are text, I can’t measure open rates. I could convert my text e-mails to text ...
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5 ways to capture e-mail addresses of landing page visitors By Robert W. Bly

Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised. Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization: keyword selection and meta tag ...
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