Need Credibility? Try White Papers Now

There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White Papers have a dual purpose, ...
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Why Webinars are a “No Brainer” for Instant Credibility

Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What is a Webinar? A webinar is an online seminar. People opt-in to join the online meeting.  Those who join are sent an email with instructions on how to join and a link to “enter” the ...
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Grow Your List by Giving Stuff Away People Want Now

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In Used for? Using an email ...
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Build Confidence in Your Products through User Communities

User communities are similar to user groups, wherein the user gets to interact with other users around the world. This forum is helpful to prospective clients as they can join user communities to gain a sense of how well a company’s products performs based on the feedback they read about in the communities. Benefits of User Communities Building a sense ...
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Increase SEO Rankings Fast with Unusual Type of Ads

Internal Linking with Ads Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what you’re thinking of. You might be thinking why would I want to put ads on my site? I’m not suggesting advertising other people’s services. Rather you should advertise your own products and services. Benefits of ...
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Proving the ROI of Your Marketing Activities

Why is Return On Investment (ROI) so Difficult to Calculate? If you spend $1,000 on a writing service, you want to know you’re going to make $10,000 is sales as a result. Well, it doesn’t work that way. And this is where the ROI problem is detected.   Content marketing is not necessarily tied directly to sales.  It’s more indirect. We ...
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18 Ways to Generate Traffic Without Paid Ads

There are plenty of ways to generate traffic to your website. Many would say the first place to start with paid advertisements. But I disagree. I like to utilize all my free options before I spend a penny. So here’s a list of free things you can do to increase traffic to your website. Enjoy! 1. Identify Content Themes in ...
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23 Tips For Creating Business-To-Business Mailings That Work by Robert W. Bly

Short letters -- one or two pages -- usually work best. Executives don’t have time to wade through a lengthy sales pitch.  Exceptions: subscriptions, seminars, and some other mail-order offers. If you can personalize, great! But form letters addressed to “Dear Executive” or “Dear Engineer” can also pull well. Should business mailings take a “consumer approach?” *     Some mailers argue ...
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The Fundamentals of Persuasive Writing By Robert W. Bly

What are the characteristics that make copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost? Virtually all persuasive copy contains the eight elements described in this article. The successful ad: Gains attention Focuses on the customer Stresses benefits Differentiates you from the ...
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Build Ideal Client Confidence with Free Trial Offers Today

What’s the best way for potential clients to want your product or service? One way is to offer a test-drive.  Think about it. When you’re looking for a new car. You don’t just drop by a dealership and buy a car.  No, you take your time, looking at the various cars and options available. You narrow down your search to ...
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