Grow Your Thought Leadership Through in Industry Conferences

To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player. This helps build trust and reputation. Benefits of Attending Industry Conferences As discussed above becoming a thought leader is helpful in building ...
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Share Your Experience Today, Become a Thought Leader with Case Studies

96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study. What is a Case Study? These special stories highlight how you and your products or services helped solve a problem a customer had ...
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Why Video Makes Sense for Your Website Today

There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50% watch business-related videos on YouTube ...
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Need Credibility? Try White Papers Now

There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White Papers have a dual purpose, ...
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Why Webinars are a “No Brainer” for Instant Credibility

Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What is a Webinar? A webinar is an online seminar. People opt-in to join the online meeting.  Those who join are sent an email with instructions on how to join and a link to “enter” the ...
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Grow Your List by Giving Stuff Away People Want Now

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In Used for? Using an email ...
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Build Confidence in Your Products through User Communities

User communities are similar to user groups, wherein the user gets to interact with other users around the world. This forum is helpful to prospective clients as they can join user communities to gain a sense of how well a company’s products performs based on the feedback they read about in the communities. Benefits of User Communities Building a sense ...
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Increase SEO Rankings Fast with Unusual Type of Ads

Internal Linking with Ads Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what you’re thinking of. You might be thinking why would I want to put ads on my site? I’m not suggesting advertising other people’s services. Rather you should advertise your own products and services. Benefits of ...
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Proving the ROI of Your Marketing Activities

Why is Return On Investment (ROI) so Difficult to Calculate? If you spend $1,000 on a writing service, you want to know you’re going to make $10,000 is sales as a result. Well, it doesn’t work that way. And this is where the ROI problem is detected.   Content marketing is not necessarily tied directly to sales.  It’s more indirect. We ...
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18 Ways to Generate Traffic Without Paid Ads

There are plenty of ways to generate traffic to your website. Many would say the first place to start with paid advertisements. But I disagree. I like to utilize all my free options before I spend a penny. So here’s a list of free things you can do to increase traffic to your website. Enjoy! 1. Identify Content Themes in ...
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