Lead Generation B2B: Necessary or Not?

There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on? No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component. The goal with any tactic is to build ...
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Email Marketing

Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business grows there’s no way to scale such a manual ...
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How to Get More Referrals

Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals.  Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals By a show of hands, Karim asked, how many of us business owners are ...
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My 2017 Book List

This is the list of 2017 books reads by me this year. I’m an avid reader, but this list surprised me.  I didn’t think I read that many books in 2017, but alas, I did! 6 Months to 6 Figures by Peter Voogd Booked by Josh Turner Born to Win by Zig Ziglar and Tom Ziglar Brand Identity Breakthrough by ...
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6 Tests for High-Quality Content

NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post. So how do you produce high-quality, relevant content your audience enjoys? I’m going to let you ...
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How to Build Your Network in LinkedIn

In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships.  LinkedIn is, by far, the best platform for business people to find other business people. Why should I grow my professional network? You’ve heard that saying “It’s not what you know but who you know,” right? Well, I offer a ...
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How to Craft An Irresistible Headline That People Want to Read

Of course, the importance of headlines can’t be underestimated.  If your headline doesn’t convince the person to read further, then your copywriting failing it's purpose. But before I get start explaining the secret of an irresistible headline, we need to talk about your audience. Knowing your audience is the first key element of a great headline. Why? Because if you ...
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A Continual Supply of Useful Information through a Blog

Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search engines because of the constant ...
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Connect with Your Ideal Clients on Social Media Today

The internet has made it easy to connect with your potential customers.  Now connecting is just a click away. You can stay in direct contact with your customers through social media.  But you might be wondering which social media platform should you be on? SmartInsights.com publishes a report each year to monitor social media platforms.  Maybe some of their charts ...
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Build Repeat Customers through User Groups

User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new products. An ongoing source of ...
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