How to Build Your Network in LinkedIn

In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships.  LinkedIn is, by far, the best platform for business people to find other business people. Why should I grow my professional network? You’ve heard that saying “It’s not what you know but who you know,” right? Well, I offer a ...
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How to Craft An Irresistible Headline That People Want to Read

Of course, the importance of headlines can’t be underestimated.  If your headline doesn’t convince the person to read further, then your copywriting failing it's purpose. But before I get start explaining the secret of an irresistible headline, we need to talk about your audience. Knowing your audience is the first key element of a great headline. Why? Because if you ...
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A Continual Supply of Useful Information through a Blog

Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search engines because of the constant ...
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Connect with Your Ideal Clients on Social Media Today

The internet has made it easy to connect with your potential customers.  Now connecting is just a click away. You can stay in direct contact with your customers through social media.  But you might be wondering which social media platform should you be on? SmartInsights.com publishes a report each year to monitor social media platforms.  Maybe some of their charts ...
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Build Repeat Customers through User Groups

User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new products. An ongoing source of ...
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3 Statistics That Prove Special Reports Are Needed Now

96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics). These two statistics prove it makes sense to use Special Reports in your marketing strategy. Why Use Special Reports? Special reports are a great way to get ...
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Grow Your Thought Leadership Through in Industry Conferences

To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player. This helps build trust and reputation. Benefits of Attending Industry Conferences As discussed above becoming a thought leader is helpful in building ...
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Share Your Experience Today, Become a Thought Leader with Case Studies

96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study. What is a Case Study? These special stories highlight how you and your products or services helped solve a problem a customer had ...
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Why Video Makes Sense for Your Website Today

There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50% watch business-related videos on YouTube ...
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Need Credibility? Try White Papers Now

There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White Papers have a dual purpose, ...
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