How Using “The Power of One” Increases Clarity In Your Writing

Have you ever read something and was confused by what you read? It happens all the time. A writer who is overly enthusiast about the subject they are writing on begins to write about everything relating to that one subject. They throw in multiple facts to “support” their claim but end up only muddying the waters. They toss in a ...
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Launch Your Business Now and Say Bye-Bye to Low Income!

If you’re a woman who worked in Corporate America for years and found yourself laid off… If you’ve started a business but suffer from low income… If you’re frustrated with not having money left over at the end of the month… Then this message is just for you. Here’s why… I’ve been where you are now. I know what it ...
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Design vs Words

Website Redesign: Design Versus Words?

Are You Considering a Website Redesign? If so, you need to know that design alone will not give you the results you’re looking for in a website redesign.   Listen to Cathy’s story. Cathy is responsible for the global marketing of her company. The only problem is her website isn’t working. Oh, it’s beautifully designed. She spent thousands of dollars ...
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How to Plan Your Indoctrination Email Series

I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions. What is An Email Series? An email series is an automated way to send information to your prospects and/or clients on your email list. The reference of “series” means more than one. This could mean 3 to ...
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Why Follow Up is Critical in Marketing

“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what you have to say. It ...
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Lead Generation B2B: Necessary or Not?

There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on? No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component. The goal with any tactic is to build ...
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Email Marketing

Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business grows there’s no way to scale such a manual ...
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How to Get More Referrals

Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals.  Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals By a show of hands, Karim asked, how many of us business owners are ...
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My 2017 Book List

This is the list of 2017 books reads by me this year. I’m an avid reader, but this list surprised me.  I didn’t think I read that many books in 2017, but alas, I did! 6 Months to 6 Figures by Peter Voogd Booked by Josh Turner Born to Win by Zig Ziglar and Tom Ziglar Brand Identity Breakthrough by ...
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6 Tests for High-Quality Content

NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post. So how do you produce high-quality, relevant content your audience enjoys? I’m going to let you ...
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