How to Leverage LinkedIn Video to Grow Your Brand – Recap

Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the "Oprah of LinkedIn." Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry vertical. Do you have a ...
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How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap

Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 about how to write persuasive copy in a voice that's unmistakably yours. For those of you who don’t know yet, Mike Kim is a brand strategist and direct response copywriter who has worked for thought ...
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How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap

In this session with Andrea Vahl, author of Facebook Ads Made Simple, you'll learn how you can make big leaps in ad performance by just drilling deeper into your Facebook Ad Analytics. As you can see from the slide above, Andrea knows what’s she’s doing when it comes to FB ads. She has the track record and results to prove ...
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Jasmine Star’s session on How to Build a Brand on Instagram that Stands Out and Thrives – Recap

What if you could get more Instagram followers, turn them into raving fans, do it for free and it wouldn’t take forever? That was her opening question to the audience at her keynote presentation at Social Media Marketing World February 29 through March 2, 2020. Jasmine is a big fan of using Instagram Stories to become the master of her ...
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12 Reasons Storytelling is Critical for The Future of Your Business

I love a good story. But why do I love them so much? So I did some research to find out more about why… Storytelling is the single most effective way to capture people’s attention, influence them favorably towards you, and cause them to take action. So here’s a few comments from articles I found on why storytelling is so ...
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How Using “The Power of One” Increases Clarity In Your Writing

Have you ever read something and was confused by what you read? It happens all the time. A writer who is overly enthusiast about the subject they are writing on begins to write about everything relating to that one subject. They throw in multiple facts to “support” their claim but end up only muddying the waters. They toss in a ...
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Launch Your Business Now and Say Bye-Bye to Low Income!

If you’re a woman who worked in Corporate America for years and found yourself laid off… If you’ve started a business but suffer from low income… If you’re frustrated with not having money left over at the end of the month… Then this message is just for you. Here’s why… I’ve been where you are now. I know what it ...
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Design vs Words

Website Redesign: Design Versus Words?

Are You Considering a Website Redesign? If so, you need to know that design alone will not give you the results you’re looking for in a website redesign.   Listen to Cathy’s story. Cathy is responsible for the global marketing of her company. The only problem is her website isn’t working. Oh, it’s beautifully designed. She spent thousands of dollars ...
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How to Plan Your Indoctrination Email Series

I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions. What is An Email Series? An email series is an automated way to send information to your prospects and/or clients on your email list. The reference of “series” means more than one. This could mean 3 to ...
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Why Follow Up is Critical in Marketing

“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what you have to say. It ...
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