How Clear Are You About Who You Serve with Your Business?

Surprisingly, the number one mistake startup entrepreneurs make is not clearly defining who they serve. What’s the big deal? You might think. Your marketing message is critical to the success of your business online. If your message is too vague or broad there’s little chance of it standing out in a crowd. That’s where the power of specificity propels you ...
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How to Market Your Business Online

A simplified view of marketing online for beginners Let’s begin with some explanation of each hexagon in the graphic above. Your Home Base – Your Website First, you need a website to become your home base. This is wholly owned by you. The one asset you have complete control over. This is your online property. Think of it as your ...
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Are you stuck in indecision over how to market your business online?

Do you struggle with wanting to do things “right”? Or do you need to have everything “perfect” before you take action? If you do, you’re not alone! I want to let you in on a little secret…shh, don’t tell anyone…ready? There is no right or perfect way to do marketing. Did you hear that? You don’t have to do everything ...
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9 Content Types You Can Create for Social Media Posts

Based on Nathan Frazer’s training within Ray Edwards’ TCA Coaching Program, here are nine ideas for content you can share on social media. Flag Planting – Create a post that talks about where you stand on a controversial subject. It’s good call out what you stand for, even if some people get mad about it. Be you.Gratitude Posts – Who ...
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How to Stay Visible to Your Audience While Social Distancing

Online marketing is the BEST way to stay visible to your potential customers right now. But if you don’t have a strategy and you’re just flinging social posts out once in a while, chances are you won’t attract who is right for your business. Or worse you’ll just be ignored. That’s where strategy comes into play. If you haven’t taken ...
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The Miracle Morning for Entrepreneurs Book Review

If you’re unsure about the idea of having a morning routine, this book will clear away any misconceptions you might have that prevent you from creating the most powerful routine to change your life. The Miracle Morning for Entrepreneurs book was written to help you elevate your yourself to elevate your business. The premise of the book is to create ...
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The Miracle Equation Book Review

Have you ever struggled making a decision? What about have difficulty reaching your biggest goals? If you answered yes to either question, then I have a great book that may give you some helpful insights. It’s called The Miracle Equation by Hal Elrod. He describes the two decisions you need to make that will cause you to go from possible, ...
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5 Things Business Owners Should Be Doing During the Coronavirus Shutdown

Strategic Activities Rule! While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking. If your business has slowed down, it’s a good to invest the time back into your own business. Here’s a few activities worth mentioning that can help put your business on track to not just survive, ...
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6 Things I learned at #smmw20 for Using Social Media for Your Business

On a recent trip to San Diego, California for the 8th annual Social Media Marketing World conference, I learned several tips for improving how to use social media for your business. It’s About Community Brian Fanzo, a digital strategist, says “the future of business is community.” It’s really about storytelling to begin a following of people who are interested in ...
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How to Leverage LinkedIn Video to Grow Your Brand – Recap

Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the "Oprah of LinkedIn." Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry vertical. Do you have a ...
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