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My 2017 Book List

This is the list of 2017 books reads by me this year.

I’m an avid reader, but this list surprised me.  I didn’t think I read that many books in 2017, but alas, I did!

  • 6 Months to 6 Figures by Peter Voogd
  • Booked by Josh Turner
  • Born to Win by Zig Ziglar and Tom Ziglar
  • Brand Identity Breakthrough by Gregory V. Diehl
  • Content Warfare by Ryan Hanley
  • Email Persuasion by Ian Brodie
  • Feed a Starving Crowd by Robert Coorey, MBA
  • The Growth Hacker’s Guide to the Galaxy – 100 proven growth hacks for the digital marketer by Mark Hayes and Jeff Goldenberg
  • Hooked – How to build habit-forming products by Nir Eyal with Ryan Hoover
  • Job Escape Plan – The 7 Steps to Build a Home Business, Quit Your Job and Enjoy the Freedom by Jyotsna Ramachandran
  • Launch Your Business – the 5 step solution to do what you love, quit your job and have the freedom to travel and live your life on your own terms by Rosetta Thurman
  • May I have Your Attention, Please? Your guide to business writing that charms, captivates and converts by Mish Slade
  • Networking Is Not Working – Stop Collecting business cards and start making meaningful connections by Derek Coburn
  • Paid to Exist – How to create your own freedom by living and working on your own terms by Jonathan Mead
  • Powerful Words – Discover Your secret Language for Personal success and Maximizing impact through emotional connections by Dr. Clair Gaither
  • Scale – How to Grow Your Business by Working Less by Frank Bria
  • Stop Thinking Like a Freelancer by Liam Veitch
  • The End of Jobs – Money, Meaning, and Freedom without the 9-5 by Taylor Pearson
  • Million Dollar Consulting – The professional’s guide to growing a practice by Alan Weiss
  • 80/20 Sales and Marketing – the Definitive Guide to Working Less and Making More by Perry Marshall
  • Speak to Sell – The Science of Selling one-to-many instead of one-to-one. By Dan Kennedy
  • Maximum Achievement – Strategies and Skills that will unlock your hidden powers to succeed by Brian Tracy
  • You Are the Message – Getting What You Want by Being Who You Are by Roger Ailes
  • Sell Local Think Global – 50 innovative ways to make a chunk of change and grow your business by Olga Mizrahi
  • Writing True Stories Using the Winning Formula P MS to a T by B.J. Taylor
  • Direct Response – 7 Steps to Marketing Your Traditional, Home Based, Online or Mail order business successfully in this new economy by John Mulry and Dan Kennedy
  • The 24-hour Marketing Miracle: The First Marketing Book EVER to be backed up by a 500% Money Back Guarantee (Value Mechanics) by Seth CZerepak and Dan Kennedy

This list doesn’t count all the reading I did for leisure. I read 6 to 8 books purely for pleasure reading on top of the 27 books on business topics above.

So how many books did you read last year? What does your 2017 book list look like?

6 Tests for High-Quality Content

NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post.

So how do you produce high-quality, relevant content your audience enjoys?

I’m going to let you in on a well-guarded secret. There are 6 elements to high-quality content.

  1. Research, research, research

This is where many writers fall flat on their faces. Research is the crown jewel of any written piece. Without research, the words are just words slapped on the page. But with research, the words can sing and resonate with the reader because they speak to the audience.

What is the point of research?

It’s simple – to get to know the audience before writing a single word.

So how do you research that?

Well, you look for places your target audience hangs out. Visit the sites they visit. Enter the communities they belong to. Read comments they post. Why? Because this gives you valuable insight into the mind of your audience. You can find out what they are concerned about, what keeps them up at night, and what problems they have.

I could write volumes on this topic alone. But for sake of this article, the above should be sufficient.

  1. The Power of One

The best articles ever were written with only one topic of focus. This is called the Power of One. Any article that introduces too many topics in the same piece will confuse their audience.

Make the piece about one thing. Every word added should strengthen that one message, not subtract from it.

  1. The 4 U’s of Effective Headlines

This is one of my favorite tools in my writer’s toolkit. Once you know this, you’ll never write another dull headline again! The 4 U’s stands for four things to check in a headline or sub-headline. First look to see that the headline conveys “Urgency.” Next, look for if it conveys “Usefulness.” Move on to see if the headline is “Unique” or not. Lastly, make the headline “Ultra-Specific.”

This one tip is worth its weight in gold! If the headline doesn’t get the reader to read the rest, it’s not doing its job!

  1. The 4 P’s of Body Copy

The main body of writing occurs in what’s known as “the body.” Here we utilize four P’s to remember the following: Promise, Picture, Proof, Push.

First, ensure your piece conveys a promise to the reader. Then strengthen this by picturing the promise being fulfilled. Offer proof. And close with an effective call-to-action.

  1. The Four-Legged Stool

In addition to the 4 P’s, this next tool adds oomph to your body copy.  Here you focus on adding elements to strengthen and balance your copy. Ensure to show your track record to highlight proof. Add elements to demonstrate your credibility. Convey the Big Idea (The Power of One). Lastly, remind readers of the future benefit.

  1. Powerful P.S.

When closing a piece you want to end with a powerful 1-2 punch. You want to lead the reader to take action. Therefore, you want to remind them of the benefits. Make another promise and introduce a surprise benefit you haven’t mentioned before. Add more credibility. Communicate urgency. Finally, restate or expand your guarantee

 

So there you have it. I’ve spilled the beans. You know my secrets on how to test content to see if its High-Quality or not.

Now, it’s your turn. Are you going to take the next step with me?

Book a call with me now before my schedule fills up!