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How to Plan Your Indoctrination Email Series

 

I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions.

What is An Email Series?

An email series is an automated way to send information to your prospects and/or clients on your email list. The reference of “series” means more than one. This could mean 3 to 5 or more emails in one series.

What Do I Mean By “indoctrination”?

Well, it’s a set of things someone needs to know about you when they first meet you.  It’s helpful information that encourages the person to get to know more about you.

For example, when you sign up for Digital Marketer email list you are immediately added to their “indoctrination” email series. You start receiving emails that help you understand who Digital Marketer is, what they stand for, and how they can help you grow your business.

And it should be the same for your business.

As you get new subscribers, you need to provide a few emails to help your subscribers get to know you better.

An Example of An Indoctrination Series

1. Welcome Email

The first email you send should be a welcome email.

You’ll want to thank them for joining the family. Next, you’ll want to address how you help improve their business.

Share what they can expect from you. Give them an idea of the type of information you’ll be sharing and how frequently you’ll send emails.

In the latter part of the email, you’ll want to educate the reader on how to “whitelist” your email address so your messages don’t end up in the spam folder.

Ask them to connect with you on social media platforms by providing buttons and/or links for easy connection.

Then wrap up the email with a P.S. providing a sneak peak about what’s coming next. This will help them look for your next email.

2. Because You’re New Here Email

Always provide value in the eyes of your subscribers. They signed up with you for a reason, so don’t let them down with dull emails.

In the second email, send them a round up of some of your best content and why you think they should read it.  Again, close the email with a strong P.S. that whets their appetite for what’s coming next.

3. Just Like I promised

In the third email, you’re fulfilling your promise to send whatever you hinted at from the second email.

In the P.S. you may want to share testimonials so the readers start to get a good view of you. Maybe add a P.P.S. to hint at the next topic you’ll share.

4. About Me

In the fourth email, you might to craft a message to share something personal about you.  Tell a story of why you started your business, or how you came to be in this line of work.

People love hearing stories of how you got started in business, and why you do what you do.

In the P.S. encourage the reader to hit reply and share something about them.

 

Now you know what an indoctrination series looks like.

How Do You Plan an Indoctrination Series?

Have you ever heard the phrase penny wise but pound foolish? Skimping to save in one place but foolishly overspending in another area.

Well, writing emails without a strategy behind them is like being penny wise and pound foolish.

You see, every email you send must do two things:

  • Cause the reader to know, like, and trust you.
  • Guide the reader to take action.

If your emails don’t do that, you’re missing the potential of email marketing.

After all, you want to increase your sales, right? When you build relationships with your prospects, the sales follow.

Step 1: Assess Your Content Assets

The first thing you need to do when planning your indoctrination series is identify all your content assets. Everything from web pages, blog posts, videos, brochures, direct mail, training material, ebooks, special reports, etc.

Armed with what you have available, you can then move to Step 2.

Step 2: Map out the Storyboard

In this step, you’re going to create a storyboard of the various emails that will go into your indoctrination series.

email follow up with indoctrination series

Figure 1 Storyboard of Indoctrination Series

Notice the template above has the following columns:

  • Day – On which day do you want to send the email?
  • Email Type – Specifically what type of email is it going to be (welcome, content, personal, etc.)
  • Subject Line – List the actual subject lines you plan to use here
  • Content ideas – list the ideas you want to include in the email

This storyboard is a great tool to help you organize your thoughts and validate each email is building the case to get to know you better and helping to guide the reader to take action. It’s also good to provide your content creator guidance on what you want written.

Step 3: Identify Your Goals

The last thing you need to do before you move to the content creation step is to identify a goal for each email.

For example, in the welcome email we want the readers to connect with our social media profiles or click a link for more information.

In the Because You’re New Here email we want readers to click links to valuable content we share.

You get the idea. Every email has a purpose and you want to be able to track it. And in order to track it, you must identify what you want to track.

These goals will be used later in the on-going maintenance process, which is a topic for another day.

 

There you have it in under 1,000 words…How to Plan Your Indoctrination Email Series.

If you need help planning your indoctrination email series, email me at Elizabeth@SmartCopyClicks.com.

 

 

 

 

Lead Generation B2B: Necessary or Not?

There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on?

No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component.

The goal with any tactic is to build your internal list of email addresses by getting as many names as possible on your mailing list.  But it’s not as easy as collecting a bunch of business cards, entering them into your “system” and sending emails. Not with the GDPR law now in effect.

This new law makes it more difficult to marketing to your mailing list. You need to ensure the people on your mailing list, actually requested information from you. Gone are the days when you got a someone’s business card and added them to your list. That’s a big No-No.

The best way to ensure you’re compliant with GDPR is to gather names and emails by offering something of value that people want.  This is done by offering potential prospects valuable content, special reports, discount offers or free trials in exchange for their email address. This allows you to send the information they requested.

But just because you have an email address doesn’t mean all of those names are really true prospects.

For example, say you offer a free widget to those who opt in. They are on your list just because of the free widget and have no real interest in what you can do for them.

However, if potential prospects click to opt in for a special report or another offer, then they may have an interest in the topic of the report they opted in for.

 Lead Generation Sales Funnel

Lead Nurturing

That’s where lead nurturing comes in. Lead Nurturing is different from lead generation because you want to identify the true prospects from just those that signed up for whatever free thing you offered.

Staying in contact with the potential prospects over a period of time by providing valuable content, newsworthy updates, or other special offers through email is a great way to determine whether they have further interest in what you offer.

If they continue to respond to various offers you send, there’s a good chance they might turn into paying customers.  The goal in lead nurturing is to get your prospect to take action.

This where email marketing shines through. With a well thought out plan, you can guide your prospects through a series of emails that will “convert” them into a paying customer via the call-to-action within the emails.

 Call-to-Action

That action could be as simple as asking them to visit your website for more details about your company. Or asking them to sign up for a free trial. There are many possibilities.

The diagram below shows some of the possibilities. At the top of the sales funnel, tactics like email, landing pages, newsletter, direct mail, web site, sell sheets, blog and articles are used to collect names for a mailing list. These are primary lead generators.

Lead generation B2B sales funnel activities

Over time different informative or educational offers are used in the email marketing to the mailing list. These materials are classified as lead nurturing type because it is content job to help the prospect solve a problem, satisfy a need, or achieve a goal.

You can see the bottom of the sales funnel is when the prospect becomes a customer by buying your product or service.

 Keep in Contact

Throughout the process, another purpose is to stay in touch with prospects so they begin to know, like, and trust you. When they are ready to buy, they will check out your store or site to buy what you offer. All because you offered them great content and you were looking out for their best interests.

Remember your prospects are looking for a way to solve a problem, satisfy a need, or achieve a goal.

They are on the search for anything to help them with those things.

Email Marketing Customer Cycl

That’s where lead generation B2B comes in to play.

Educational material, webinars, special reports, and other offers can be effective ways to help your prospect reach a place of decision.  All of these are used in a series of emails designed to peak the prospect’s curiosity and cause them to take action.

By providing helpful pieces of content to answer questions, point to solutions, and guide them in their buying decision process, you set yourself up as an expert. This builds your reputation and brand because you seem like someone who knows and cares about what a prospect might be facing.

Save Time

As a result, I can write all the content for you, which can save you time and effort.

In conclusion, allow me to help you plan a marketing campaign. I’ll help you identify a way to measure the success before you start. Let me develop the right lead generation b2b tactics for your business. I’ll write lead nurturing emails causing your prospects to take action. Then, we’ll measure the results so you’ll know for sure you made the right choice.

Finally, let me help you save time and money by hiring me for Lead Generation and Lead Nurturing emails. Find out how to get started by contacting me.


 

Email Marketing

Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers.

But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business grows there’s no way to scale such a manual process.

As a result…enter the Autoresponder. (aka drip marketing or email marketing).  An autoresponder is a series of planned emails sent out to an email list over a period of time. Because the emails are planned in advance, it’s an automated way to stay in touch with your prospects and customers. Therefore, no matter how many names you get on your list, you will always be able to ensure they hear personally from you on a regular basis.

In conclusion, an autoresponder within email marketing is the only way to scale your personalized communications as your list grows.

Let’s look at the Purpose of Email Autoresponders

  • Stay in touch with prospects and customers
  • Share about who you are, so your prospects will begin to know you
  • Inform your prospect and customers of what you offer, so they will consider you when they have a need.
  • Educate your prospect and customers on solutions to solve their problems, help them achieve a goal, or satisfy a need.
  • Promote special offers to drive prospects and/or customers to your store/site.
  • Build relationship with your prospects
  • Project creditability
  • Earn trust

As you can see, there are many reasons for the use of autoresponders within email marketing digital marketing. When setup correctly, they become an effective marketing tool. These emails guide your prospects into a relationship with you. When done poorly, autoresponders can drive your prospects further away.

It’s all in the strategy and planning.

The Multiple Phases of a Prospects

Email Marketing Customer Cycl

Prospects are potential customers who have a problem, want to achieve a goal, or have a specific need.

Your product or service may be what they need.

As a result, email is one of the best methods to help position you and your product or service as the solution.

In an email marketing digital marketing campaign, begin with the end in mind to quote from Steven Covey’s Highly Effective People.  There are two fundamental questions to ask yourself.

What do I want the prospect to know? What do I want the prospect to do?

First, plan out all the things you want your prospect to know.

Start with what’s personal: This builds trust.

  • About me
  • About why I started my company

Move to discussing the prospect’s problem, goal, or need. This builds your reputation through empathy. As a result, the readers feel you understand their situation.

What do I know about:

  • the prospect’s problem
  • their goal
  • satisfying the prospect’s need

Then, highlight what you know. This builds authority through mentor/coach/advice process. As a result, your readers begin to trust your knowledge.

  • What I know
  • How I can help
  • What potential solutions are out there

Next, position products/services as the solution the prospect is looking for. This builds creditability. As a result, your readers find a way to solve their problem.

  • How my products can help
  • How my service can help
  • What my clients have said about my products/services

Finally, plan out what action you want the prospect to take with every interaction.

Email 1: About Me

  • Call to action: Go to website to learn more

Email 2: Prospect’s Problem

  • Next step action: Sign up for Special Report

Email 3: What You Know

  • Take next action: Sign up for a free One on One assessment

Email 4: Products/Services

  • Call attention to action: Sign up for a free trial

Do you see how that works?

For each “sign up for” action, create another series of emails to draw them closer to making a decision.  After a few of these email series your prospect may turn into paying customers.

Therefore, well thought-out plan for email marketing digital marketing campaigns can increase your sales. And turn one-time customers into repeat buyers and build better word of mouth referrals.

Contact me today to see how I can help your email marketing efforts.


 

How to Get More Referrals

Karim Wahba

Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals.  Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals

By a show of hands, Karim asked, how many of us business owners are in sales? We all raised our hands. That’s right every business owner is also a salesperson. We may not want to call ourselves that, but we are.

And how do you get business today? What’s working for you?

  • Events
  • Word of mouth
  • LinkedIn
  • Networking

What activities have you tried that you didn’t like? Cold calling and knocking on doors. Exactly, no one likes to do these activities.

At this point, the audience was ready to hear something that actually worked. Karim did not disappoint.

1. Every business owner needs a CRM. It may not have to be a fancy one. Even something as simple as an Excel spreadsheet with name, phone number, and last date contacted would be better than nothing.

2. Send a physical item of value once a month. Things like a tax tip sheet or an educational piece on how to protect yourself from identification theft work well.  Karim usually mails these tips out the second week of the month because most people get a lot of bills the first week of the month.

3. Email something of value two weeks after the physical mailing. Use the same principle here and share something helpful.

4. Call your contacts at least once a quarter. The purpose of the call is NOT to sell anything. Just use it to touch base with your contact. Ask about how they are doing? How is life? The goal is to reconnect.

5. Send a personal note. Karim uses personal notes in two ways. Anytime he receives a referral from one of his contacts, he will send a handwritten thank you note to them. This is a physical note, so remember that’s sent via regular post office mail. The second way he uses personal notes is to send a special birthday greeting one week before the actual birthday date.  Then he follows up with a phone call on the birth date.

6. Personalize Your Social Media. Karim suggested sharing personal stuff on your social media channels because people connect with people. The more real you are, the higher chance people will want to connect with you. Always posting about your work is boring. So post a few personal topics or photos to show your human side. Of course, you should share work-related stuff. In this case, Karim shares a video on a market update the 1st week of the month. On the 3rd week of the month, he shares a random video that might be offering a tip. Lastly, Karim suggested you tag your friends or colleagues when you post a video.

7. Schedule a “Pop by” twice a year. Karim likes to do this on Mother’s Day and Thanksgiving. Each time he gives a small gift. For example, for Mother’s Day, he buys a $5 gift, to deliver to all the mothers on his contact list. For Thanksgiving, he has a baker friend who creates delicious desserts, so he delivers a yummy treat just before the holiday. This helps his contacts think about him when they are dining together with their families over the holidays.

8. Lastly, host a Client Appreciation Event. The purpose of the event is to say “Thank You” to current and past clients, have fun and help clients meet a lot of new people.  Karim’s last event was at a bowling alley at The District. His clients and their families all attended and got to know each other. They all had a blast.

Remember, the key to getting referrals is in the follow-up.  So you just read about 8 ways to creatively follow up with your contacts. So which are you going to implement in your business?

If you’d like to join us for the next informative speaker, we meet every Tuesday morning at IHOP 18542 MacArthur Blvd in Irvine, California 92618 from 8:15 am to 9:33 am.

Please check out our Facebook Page to see who’s scheduled next.

If you need help coming up with follow up ideas for your business, contact me. I’d be happy to brainstorm with you.

My 2017 Book List

This is the list of 2017 books reads by me this year.

I’m an avid reader, but this list surprised me.  I didn’t think I read that many books in 2017, but alas, I did!

  • 6 Months to 6 Figures by Peter Voogd
  • Booked by Josh Turner
  • Born to Win by Zig Ziglar and Tom Ziglar
  • Brand Identity Breakthrough by Gregory V. Diehl
  • Content Warfare by Ryan Hanley
  • Email Persuasion by Ian Brodie
  • Feed a Starving Crowd by Robert Coorey, MBA
  • The Growth Hacker’s Guide to the Galaxy – 100 proven growth hacks for the digital marketer by Mark Hayes and Jeff Goldenberg
  • Hooked – How to build habit-forming products by Nir Eyal with Ryan Hoover
  • Job Escape Plan – The 7 Steps to Build a Home Business, Quit Your Job and Enjoy the Freedom by Jyotsna Ramachandran
  • Launch Your Business – the 5 step solution to do what you love, quit your job and have the freedom to travel and live your life on your own terms by Rosetta Thurman
  • May I have Your Attention, Please? Your guide to business writing that charms, captivates and converts by Mish Slade
  • Networking Is Not Working – Stop Collecting business cards and start making meaningful connections by Derek Coburn
  • Paid to Exist – How to create your own freedom by living and working on your own terms by Jonathan Mead
  • Powerful Words – Discover Your secret Language for Personal success and Maximizing impact through emotional connections by Dr. Clair Gaither
  • Scale – How to Grow Your Business by Working Less by Frank Bria
  • Stop Thinking Like a Freelancer by Liam Veitch
  • The End of Jobs – Money, Meaning, and Freedom without the 9-5 by Taylor Pearson
  • Million Dollar Consulting – The professional’s guide to growing a practice by Alan Weiss
  • 80/20 Sales and Marketing – the Definitive Guide to Working Less and Making More by Perry Marshall
  • Speak to Sell – The Science of Selling one-to-many instead of one-to-one. By Dan Kennedy
  • Maximum Achievement – Strategies and Skills that will unlock your hidden powers to succeed by Brian Tracy
  • You Are the Message – Getting What You Want by Being Who You Are by Roger Ailes
  • Sell Local Think Global – 50 innovative ways to make a chunk of change and grow your business by Olga Mizrahi
  • Writing True Stories Using the Winning Formula P MS to a T by B.J. Taylor
  • Direct Response – 7 Steps to Marketing Your Traditional, Home Based, Online or Mail order business successfully in this new economy by John Mulry and Dan Kennedy
  • The 24-hour Marketing Miracle: The First Marketing Book EVER to be backed up by a 500% Money Back Guarantee (Value Mechanics) by Seth CZerepak and Dan Kennedy

This list doesn’t count all the reading I did for leisure. I read 6 to 8 books purely for pleasure reading on top of the 27 books on business topics above.

So how many books did you read last year? What does your 2017 book list look like?

6 Tests for High-Quality Content

NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post.

So how do you produce high-quality, relevant content your audience enjoys?

I’m going to let you in on a well-guarded secret. There are 6 elements to high-quality content.

  1. Research, research, research

This is where many writers fall flat on their faces. Research is the crown jewel of any written piece. Without research, the words are just words slapped on the page. But with research, the words can sing and resonate with the reader because they speak to the audience.

What is the point of research?

It’s simple – to get to know the audience before writing a single word.

So how do you research that?

Well, you look for places your target audience hangs out. Visit the sites they visit. Enter the communities they belong to. Read comments they post. Why? Because this gives you valuable insight into the mind of your audience. You can find out what they are concerned about, what keeps them up at night, and what problems they have.

I could write volumes on this topic alone. But for sake of this article, the above should be sufficient.

  1. The Power of One

The best articles ever were written with only one topic of focus. This is called the Power of One. Any article that introduces too many topics in the same piece will confuse their audience.

Make the piece about one thing. Every word added should strengthen that one message, not subtract from it.

  1. The 4 U’s of Effective Headlines

This is one of my favorite tools in my writer’s toolkit. Once you know this, you’ll never write another dull headline again! The 4 U’s stands for four things to check in a headline or sub-headline. First look to see that the headline conveys “Urgency.” Next, look for if it conveys “Usefulness.” Move on to see if the headline is “Unique” or not. Lastly, make the headline “Ultra-Specific.”

This one tip is worth its weight in gold! If the headline doesn’t get the reader to read the rest, it’s not doing its job!

  1. The 4 P’s of Body Copy

The main body of writing occurs in what’s known as “the body.” Here we utilize four P’s to remember the following: Promise, Picture, Proof, Push.

First, ensure your piece conveys a promise to the reader. Then strengthen this by picturing the promise being fulfilled. Offer proof. And close with an effective call-to-action.

  1. The Four-Legged Stool

In addition to the 4 P’s, this next tool adds oomph to your body copy.  Here you focus on adding elements to strengthen and balance your copy. Ensure to show your track record to highlight proof. Add elements to demonstrate your credibility. Convey the Big Idea (The Power of One). Lastly, remind readers of the future benefit.

  1. Powerful P.S.

When closing a piece you want to end with a powerful 1-2 punch. You want to lead the reader to take action. Therefore, you want to remind them of the benefits. Make another promise and introduce a surprise benefit you haven’t mentioned before. Add more credibility. Communicate urgency. Finally, restate or expand your guarantee

 

So there you have it. I’ve spilled the beans. You know my secrets on how to test content to see if its High-Quality or not.

Now, it’s your turn. Are you going to take the next step with me?

Book a call with me now before my schedule fills up!

How to Build Your Network in LinkedIn

In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships.  LinkedIn is, by far, the best platform for business people to find other business people.

Why should I grow my professional network?

You’ve heard that saying “It’s not what you know but who you know,” right? Well, I offer a small twist on that saying…”It’s not who you know, it’s who knows you that matters.” I’ve certainly found this to true. After all, marketing is about letting people know who you are and how you can help.

As I’ve experienced much success with LinkedIn in my own business, I thought it was about time to share what I’ve learned along the way. I hope you benefit from the 7-step process for growing your professional network.

Step 1: Identify Who You Want to Reach

 

Step 2: Research Profile

  • Click on the person’s picture to go to their profile
    1. Scan their profile looking for any common ground.
      1. Articles shared or liked
      2. Past experience
      3. Education
      4. Skill
      5. People they know
      6. Groups they are in
      7. Volunteer or causes
      8. Accomplishments

2. Find one thing you have in common.

Step 3: Personalize Invite

  • A sample message might look like…
    1. “Hi, Name, as we’re both women in marketing and belong to AMA-OC group, want to connect to grow both our professional networks?”
  • Almost 100% connect rate
  • LinkedIn Help tells you how to personalize your invitation at https://www.linkedin.com/help/linkedin/topics/6096/6097/46662
  • Hint: If using a cellphone, don’t click Connect Button! This will send a generic request. Click the three dots in the upper right corner or the down arrow next to the Connect button to personalize the invite.

Step 4: Follow Up in LinkedIn

  • After they accept your connection request…
  • Send a message like the following:
    1. “Hi, Name, thanks for connecting I’d like to know more about you and your business. Let’s chat <link to calendar>”
    2. Note: Use app like https://calendly.com or https://acuityscheduling.com/
  • 5% – 10% meeting rate

Step 5: Share Content Relevant to Your Audience

  • Someone else’s connect
  • Meeting recap
  • Helpful tips
  • Anyone connected to you will see post in their news feed.
  • This helps keep you top of mind in your prospect.

Step 6: Follow Up after 1 on 1 call with an Email

  • Recap your conversation
  • Ask them to connect on social media with you
  • Send one or two days after you meet

Step 7: One week later, send a thank you email

  • Thank them again for the initial call
  • Remind them what you do and who you help
  • Ask for a face to face meeting <link to calendar>

If you’d like a professional review of your LinkedIn Profile with suggestions on how to improve, contact me at https://calendly.com/elizabeth-marks/quick-15-minute-call .

How to Craft An Irresistible Headline That People Want to Read

Of course, the importance of headlines can’t be underestimated.  If your headline doesn’t convince the person to read further, then your copywriting failing it’s purpose.

But before I get start explaining the secret of an irresistible headline, we need to talk about your audience.

Knowing your audience is the first key element of a great headline.

Why?

Because if you don’t have your audience in mind when you write the headline you could completely miss the mark with your choice of words.

Naturally, we tend to write to audiences who are similar to us. It just comes out that way.  But let’s say your audience is 35+ women who stay home to care for their children and you’re a 50+ man who works in a corporation.

Do you think the words the 50+ man writes will appeal to the 35+ woman?

If he writes words that come naturally to him, then the answer is “No.”

Keep a clear picture of who you want to write to in mind. Creating a Customer Avatar, based on Digital Marketer’s template can help you form that picture of your customer.

customer-avatar-graphic-male

Figure 1 Customer Avatar from Digital Marketer

Good, effective headlines will establish your unique promise to the visitors.

 

What is it you want to convey to the reader? What pain or problem are you offering to solve? What need does this piece try to fill? What goal is your reader trying to achieve?

The number 1 problem I see with a majority of websites, videos, or blog posts is the lack of an optimized, benefit-oriented headline. Good headlines will convey one big idea and evoke emotion, stir curiosity, and cause the reader to continue reading.

Let me share 41 classic examples of effective headlines as collected by AWAI:

  • The secret of getting [results]
  • A little mistake that cost a [target market] [cost] a year
  • Advice to… [target market]  who want [results]
  • Do you suffer from [problem] at [occasion]?
  • Who ever heard of [target market] having [results] without [objection]
  • How I improved… [problem] without [objection] in just [time]
  • Discover the [benefits] you get with [results]
  • Proven: The most effective way to get [results]
  • How a [something perceived as bad] resulted in [results] and [benefits]
  • Do you suffer from [problem]?
  • Do you have these symptoms of [problem]
  • Guaranteed to [results] without [objection]
  • How a new [product] solved my [problem] in just [time]
  • Which type of [target market] are you? Is it stopping you get [results]?
  • Does your [problem] ever embarrass you?
  • To people who want [results] but don’t know where to start
  • How much is [problem] really costing you?
  • The right way to solve  [problem]
  • [thousands/hundreds / etc]of [target market]  now have [results] will you join them?
  • For the [target market individual, not plural] who has less [results] than he/she wants
  • Suppose this happened to your [business / life / relationship etc]. Would you survive?
  • Are other [target market] secretly overtaking you?
  • [X] proven ways to get [results] and [benefits]
  • Are you ready to have [results] in just [time]?
  • Get your hands on this system that took one [target market] from [starting results] to [end results] in just [time]
  • How I got [results] by making this unusual mistake.
  • Why some [target market] always have / get [results]
  • You can laugh about [problem] if you follow this simple plan
  • Five common [problems] faced by [target market] which one do you want to solve?
  • What [industry experts] do when faced with [problem]
  • [industry] experts prove that you can have [results] and with this new [product]
  • Why it’s not your fault you have [problem]. And how to make it disappear in just [time]
  • Thousands of [target market] can have [results] but never realize it. Don’t let it be you.
  • Why [target market] are raving about this [product].  ([Results] is just one of the reasons)
  • For just [cost] a day you can have [results] and [benefits] in [time]
  • To [target market] who want [results] by [time]
  • This new [product] will get you [benefits] galore
  • It’s not right that you don’t have [results] when so many [target market] do
  • The secrets of [target markets] that always get [results]
  • What the [industry] experts don’t want you to know about solving [problem]
  • Why do some [target market] have more [benefits] than others? The answer might surprise you

 

An effective headline will incorporate four main elements:

  • Urgency – does it give your prospect a real reason to want this product or service today, now, right away.
  • Usefulness – does it communicate something of value to the prospect.
  • Uniqueness – does it suggest that what you are offering is in some way different from every other solution currently available.
  • UltraSpecificity – does it avoid being vague at all costs.

 

You can check your headlines yourself by creating a scorecard.  Give your headline a point for each of the 4 U’s mentioned above. The best headline has 4 points!

 

Let’s try scoring a few to get the hang of it!

 

Score Headline
2 §  The secret of getting [results]

(I don’t think it has urgency, and it doesn’t seem unique. )

3 §  A little mistake that cost a [target market] [cost] a year

(This one seems unique, useful and ultra-specific but not so urgent. )

2 §  Advice to… [target market]  who want [results]

(No urgency or uniqueness )

3 – 4 §  Do you suffer from [problem] at [occasion]?

(This may or may not be urgent depending on the problem described! )

 

After you score your headline based on the 4Us, you can take another pass at the headline and adjust it and make it more compelling.

Take for example the first headline we scored above and reword it to be more Urgent.

Before: The secret of getting [results]

After: The secret of getting [results] within 15 minutes!

See how that works?

Now it’s your turn to put these tips into practice with your own headlines.

Contact me today if you want help with your headlines.

A Continual Supply of Useful Information through a Blog

Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/

Benefits of a Blog

Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search engines because of the constant stream of new content published to your blog.

Your target audience has access to useful and helpful content. When the time comes to make a purchase your potential clients will think of all the useful content you’ve provided in the past.

Blogs have another purpose too. By studying the comments made on your blog, you can reap valuable insight as to what your clients are thinking, what bothers them, what they are really looking for, etc. You might say a blog is a built-in marketing focus group at your disposable.

Example of a Good Blog

Qlik.com blog provides a pleasing appeal with three column format, showing off the latest content and offering other helpful resources on the right. As an added bonus, they even tell the reader how long it will take to read the post.

That’s great news for those who like to skim through content or don’t have much time to read long-winded posts. In addition to the time it takes to read the blog post, they make the content easily shareable. The key is sharing useful information in your blog. This is to your advantage as well. If readers like your content they will want to share it, so make it easy for them to do just that!

FIGURE 9 QLIK’S BLOG

Do you have a blog setup but don’t know what to share on your blog?

Contact me today to get moving in the right direction.

Looking for other ways to connect with your audience? Check out how to Social Media to engage with them.

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